Naturally, a large number of businesses develop in Europe and Asia, but they are more reluctant to expand in the MENA region.
The business cultures of the MENA area differ greatly, not only between nations but also within nations. Mutual trust and shared values are the foundation of partnerships. Mutual trust is consequently the foundation of business in the Middle East.
Due to our consultants’ over ten years of experience growing businesses both inside and outside of the MENA area, we have an extensive network.